How to Craft the Perfect Brand Image?

To be effective in the marketplace and rise above the digital noise, you need a perfect brand image!

A brand image is something you can define the way your audience perceives your business.

Just like you dress up well to attend an event to create an impression on other invitees, sprucing up your brand is crucial to set your brand apart from others and win accolades of your target audience.

Simply put, from your website to your business cards, brand image is often people’s first impression of your business. So, create a memorable one!


Well, this post covers tips for creating a perfect brand image. Read on!

Evaluate Your Needs

No one can understand your needs better than you. So, before you start working out to create a memorable brand image for your company, it is better to do some research work ahead of time.

Reason (s)? There are so many businesses that strike out only because they do not do their homework beforehand. So, in order to make sure all your hard work pay off, evaluate your needs first!

Knowing about the taste of your target audience and competitor’s move are some great places to start with. It will set you a stage you can use to think about your creative requirements which include visual assets like graphics for website, logos, fonts, and characters. If needed, hire a creative agency having a good track record of catering needs relevant to your industry. Otherwise, going with a wrong one may result in the regret of losing your valuable time and money.

Today, many successful brands spend time in analyzing their target audience. Therefore, know whom you need to communicate with. It will help you identify their likes and dislikes which would help you create things (characters and color combinations) accordingly.

Create a Unique Voice

It is crucial! Every market irrespective of its size has good competition. No doubt you too will find companies providing something similar to what you have to offer.

Now imagine what would make people incline towards your brand and not your competitors? Just think about what people saw when they prefer to buy from a particular brand they know? Or how they select their favorite brand or chocolate to eat?

It is simple! Potential customers get influenced with a unique voice. Though quality comes first, however, it is your unique voice that attracts customers.

So, create a unique slogan! It is what you describe your brand in 3-5 words or one line.

However, to create a stunning slogan that can trigger strong human emotions, consider following things:

  • Your values that set you apart from others.
  • The way you want your audience to experience your product.
  • Type of emotion you want your brand image to evoke.

Once you develop a unique voice, make sure you use it with your visual assets like your fonts, images, and most importantly logo.

Select Apt Fonts to Use Consistently

Choosing the right fonts for your brand image is essential as it reflects your identity. So you have to decide what it should be like – traditional font, designer font, a strong bold font with sharp edges, or an elegant one.

For instance, brands like KFC and NIKE use all upper case everywhere whether it is in digital campaigns or social media channels.

Never limit your choices to a single font only. Reason (s)? It would look boring if you use it for conveying a message through an image using too many text lines. Therefore, choose more than one font so that you could easily differentiate in your posts the lines with high importance using different fonts and colors.

Once you select apt fonts, use them consistently across all your social channels to create relevance and make your brand easily recognizable.

Discover Your Brand Color

In digital space, colors reign supreme as they help you gain much-needed attention. However, people perceive color differently, and it is hard to keep everyone happy.

So, the best way to discover your brand color is to see the nature of your business. If your brand is intended for male customers, then consider using blue, green, black, or their combinations. For women consumers, you can try blue, purple, pink, green, or their combination.

Colors subconsciously elicit specific emotions. Therefore, choose them wisely!

Let’s take a glimpse at some colors that you can use for creating an impactful brand image.

  • Yellow – Denotes optimism, cheerfulness, warmth, and information. Names like National Geographic, Nikon, and IMDB use this color.
  • Red – Stimulates appetite, and denotes urgency. Brands like Kellogg’s, KFC, and Coca-Cola use this color. Further, marketers use it in CTAs to create urgency for clearance.
  • Orange – Represents enthusiasm, aggression, and confidence. Names like Fanta, HubSpot, and Mozilla Firefox use this color.
  • Blue – Denotes serenity, peace, productivity, and vastness. Big names like Facebook, Twitter, LinkedIn, and Skype use different shades of blue color.
  • Green – Denotes nature, health, and wealth. The green color is used by Land Rover, Shopify, and Tropicana.
  • Black – Represents sophistication and luxury. Amazon and Apple use it.
  • Pink – It is a color of love. No wonder you can notice the pink color on eCommerce websites selling products primarily for young girls and women.
  • Purple – Symbol of wealth, royalty, success, and wisdom. Purple is used by Hallmark, Cadbury, FedEx, and Yahoo!

Choose a Unique Filter for Your Branded Images

It does not matter whether you use images in your social media posts, as backgrounds in your designs for offline marketing, or on your website for a compelling storytelling, choose a unique filter for you branded images.

A unique filter will give your brand an inimitable look and feel. Another big benefit is it will make your brand quick to recognize for your target audience. However, while choosing an apt filter for your company, you may find some filters brightening your images while other highlighting some colors. So, choose the best one you can use for online digital campaigns and offline marketing.

Create a Compelling Logo and Consistently Use It

A logo represents your brand. It is a thing that you customers will see from your website to your business card. So, create a compelling one and be consistent at using them. However, while using your branded logo, keep two things in your mind – positioning and size!

Now, let’s take a peep at the qualities of a compelling logo to understand how it should be:

  • Appropriate
  • Simple yet appealing
  • Timeless
  • Memorable
  • Versatile

A logo is extensively used in online as well as offline marketing. If we talk about offline marketing, apart from brochures and business cards, companies nowadays prefer to print them on T-shirts and accessories for brand promotion.

In online marketing, from images you use in social media posts to website, you can find its usage. Online users while navigating through your website use your logo to visit home page. So, it is important but be consistent to use it wherever you need to.

Register Your Trademark & Observe Your Online Reputation

Do not let your competitors steal and spoil your unique brand image that you created after spending your time, money, and energy. Register your trademark in your company name.

Apart from it, use online tools to check your online reputation. Doing so will help you protect your brand image. Keep your eyes open through your distribution channels to track counterfeiters. Learn trademark rules and regulation to protect it.

After all, it is about your business and you can’t take it casually.


Creating a powerful brand image is crucial to remain competitive in your niche. So, follow the tips as mentioned above for developing a perfect brand image for you company.

Did you find this piece interesting? Do share your perspective in the comment section below!

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Abhyudaya Tripathi is a digital marketing expert with over 8 years of precious experience and presently he is an Associate Director at ResultFirst-Pay for Performance SEO Company. He is extremely passionate about making information seekers and quest lovers aware about digital marketing.